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What is a good activation rate

Benchmarks and advice for increasing your activation rate, based on a survey...

Lenny's Newsletter
Mission → Vision → Strategy → Goals → Roadmap → Task

As taught to us by Oceans Eleven

Lenny's Newsletter
The Racecar Growth Framework—expanded and illustrated

The culmination of all my GTM and growth research in one image

Lenny's Newsletter
How to get your marketing team to drive more impact

GACCS: A framework for aligning your marketing, product, and sales teams

Lenny's Newsletter
How to get better at influence

What Frodo Baggins from Lord of the Rings can teach us about...

Lenny's Newsletter
When to sunset a feature

A handy checklist to help decide when it’s time to sunset a...

Lenny's Newsletter
How to measure cohort retention

A deep dive into the formulas, visualizations, and SQL you need to...

Lenny's Newsletter
All the ways to grow your product

Growth engines, turbo boosts, lubricants, kickstarts, and mid-stage accelerants

Lenny's Newsletter
Kickstarting and scaling a consumer business—Step 6: SCALE: Build your growth engine

How products grow, how your product will grow, and the GTM motions...

Lenny's Newsletter
How to kickstart and scale a consumer business—Step 5: RETAIN: Iterate until enough people stick around

How to know if you’ve got product-market fit, how to iterate toward...

Lenny's Newsletter
How to kickstart and scale a consumer business—Step 4: Find your early adopters by doing things that don’t scale

Also, how today’s biggest consumer products got their first 1,000 users

Lenny's Newsletter
How to kickstart and scale a consumer business—Step 3: Craft your pitch

Lessons from Pinterest, Netflix, Tinder, Dropbox, DoorDash, Robinhood, Amazon, WhatsApp, and dozens...

Lenny's Newsletter
How to kickstart and scale a consumer business—Step 2: Identify your super-specific who

Lessons from Substack, Netflix, Yelp, Discord, TikTok, Instagram, Cameo, DoorDash, and dozens...

Lenny's Newsletter
How to kickstart and scale a consumer business

Step 1: Come up with an idea

Lenny's Newsletter
What COVID taught me about product management

Just kidding 😜 I caught COVID over the weekend and I’m taking

Lenny's Newsletter
Product management career ladders

Examples, templates, titles, and attributes from 20+ companies, including Facebook, Google, DoorDash,...

Lenny's Newsletter